The Pick n Pay Knysna Oyster Festival has launched a user-friendly app which will give festival goers instant and frequently updated digital access to festival information.
The app, which was launched on July 2, is the first festival app in South Africa and is set to replace the traditional festival booklet. The app can be downloaded on BlackBerry, Android phones, iPhones and iPad. The app forms part of Pick n Pay’s Goodness Campaign and is a move towards the goal of a paper-free and economically sustainable festival.
Some of the features of the Pick n Pay Knysna Oyster Festival app include access to:
Directions – by clicking on any location festival goers will be able to find their way around Knysna with ease.
Events – with a click of the button visitors will be able to find out more information, times and the venues of all festival events.
Festival schedule - for a full listing of every event, activity, parade or sporting activity, festival goers will be able to click through the festival schedule.
News updates- for all the latest Pick n Pay Knysna Oyster Festival news, race winners – the festival app is the fastest stay in touch with current festival news.
Social media integration - the festival app will enable people to tweet, upload photos and post to their FaceBook wall to keep their communities informed.
Competitions - win big by staying in touch with your Pick n Pay Knysna Oyster app.
10 000 copies of a Pick n Pay Knysna Oyster Festival schedule of events will still be printed for those without access to smart phones. The festival plans to phase out the festival information booklet over the next few years.
“We are proud and excited to launch the first festival app in South Africa, keeping ahead of world trends in digital media. The app is an easy-to-use information tool to keep festival attendees updated. The app links all the digital communication platforms in one place allowing comment, feedback and immediate information sharing” said Bronwen Rohland Director Marketing and Sustainability Pick n Pay.
The Pick n Pay Knysna Oyster Festival is the largest of its kind in Africa, the festival, which takes place this year from 6 – 15 July, is the best possible way to spend 10 activity-packed days of your winter holidays. No matter what your idea of the perfect holiday is, the festival has something for everyone, from running, cycling and adventure racing to wine and whiskey tastings, cooking competitions, food and wine pairings, gala evenings, live music, a specialised children’s programme and of course – oysters!
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